When you use Instabase websites and applications (the “Sites”), our services (the “Services”) and in the usual course of business, such as in connection with our events, sales, and marketing activities (collectively, “Services”), we use standard automated data collection tools such as Cookies, Web Beacons, and other identifiers for the purposes described below.
“Cookies” are small text files that are placed on your hard drive by a web server when you access our Sites or Services. Cookies may either be first party cookies (placed by us) or third party cookies (placed by third parties), and there are a few different types (described in the table below).
“Web beacons” (also known as web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Sites and Services for several purposes, including to deliver or communicate with cookies, to track and measure the performance of our Sites and Services and to monitor how many visitors view our Sites and Services. Unlike cookies, which are stored on the user’s hard drive, web beacons are typically embedded invisibly on web pages (or in an email).
What kind of cookies do you use and what do they do?
The following is a non-exhaustive but representative list of the cookies we may use:
| Cookie Group | Purpose |
| Strictly Necessary Cookies | These cookies are required for certain functionality of our Sites and Services , and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services and to use some of its features, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work |
| Performance Cookies | These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. |
| Functional Cookies | These cookies enable the Sites and Services to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly. |
| Targeting Cookies | Targeting cookies may be set through our Sites by our advertising partners. They can be used by these third parties to build a profile of your interests and show you relevant advertisements on other sites. If you do not allow these cookies, you will experience less targeted advertising. |
What other identifiers do you use and what do they do?
Certain of our Sites use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics makes use of cookies to help Instabase analyze how users use our Sites. The information generated by the cookies about your use of our Sites (including your IP address) and collected through Google Analytics (“Google Analytics Data”) may be transmitted to and stored by Google on servers in the United States. Google will use the Google Analytics Data on behalf of Instabase for the purpose of evaluating your use of our Sites , compiling reports for Instabase on our Sites and providing other services to Instabase relating to the Sites activity and internet usage. Google may also use Google Analytics Data collected to contextualize and personalize the ads of its own advertising network. You can opt-out of Google’s collection and use of the Google Analytics Data by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout. Note that this opt-out is specific to Google’s activities and does not affect the activities of other ad networks or analytics providers that we may use.
What control do I have over tracking and cookies?
When you visit our Sites , depending on where you are located, we may show you a notice which tells you how and why we use certain cookies and provide you the ability to opt out of certain cookie use (other than Strictly Necessary cookies necessary to provide our Sites.
The third-party advertising partners with which we work may be members of the Network Advertising Initiative or the Digital Advertising Alliance. For more information about cookies, and how to disable interest-based advertising cookies from participating companies, please visit About Ads here. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s to learn more and opt-out of interest-based advertising by clicking here.
Although most browsers automatically accept cookies, you can typically change your browser options to stop automatically accepting cookies or to prompt you before accepting cookies. Please note, however, that if you do not accept cookies, you may not be able to access all portions or features of the Sites and Services.
If you have any further questions, please see our Privacy Notice here or contact us at privacy@instabase.com.